You are currently browsing the archives for 9 September 2016.
Displaying 1 - 2 of 2 entries.

Apple Develops Technology ‘Voice Recognition’ Alone for Siri

  • Posted on September 9, 2016 at 7:22 am

Apple is reportedly developing a voice recognition technology for Siri. Through a team that was formed recently, Apple seems to want to remove the dependency from Nuance.
As a reminder, Nuance Communications is a multinational software maker based in Boston, USA. The company makes software used by voice recognition Siri. Later revealed that the two researchers, Nuance has now joined Apple.
Reporting from Xconomy, which was formed in Boston team consists of former employees of Nuance Gunnar Evermann with experience in developing voice recognition technology, then Larry Gillick, who served as “Chief Scientlist Speech” in Apple Siri, and Don McAllestar a former employee who is now Nuance served as “Senior Reseach Scientist” at Apple. There are also several other former employees who now joins Nuance with Apple but are not based in Boston, including Caroline Labrecque and Rongqing Huang.

Four Techniques Local Businesses Should Use for Search Engine Optimization with WordPress

  • Posted on September 9, 2016 at 2:22 am

Hands down, a WordPress website is one of the best investments that can be made in a local company’s online lead generation efforts. Admittedly, it can also be one of the biggest investments. My Local Leads, a Maine based marketing firm, works on design and development as well as continued maintenance of affordable WordPress websites for local businesses across the US. There are undoubtedly some decisions that go into the initial planning and development stages that can greatly impact marketing effectiveness of the site. Then, there are things that require continued and near constant observation and work. These few techniques are important to helping make a WordPress website part of a successful local search marketing campaign.

Choosing the right domain name can be pivotal in helping increase a websites reach, especially in the early stages. It was popular to stuff a domain with keywords, but recent search engine algorithm updates have lessened the value of such a practice. Branding is important for the domain name. It needs to be simple enough for people to remember. If a keyword fits naturally, sure it can and should be added. If it ends up making it too weird, too long, or too hard to remember, it is most likely not worth it.

It is also important to remember to turn on WordPress’s built in SEO tools when putting up a site for a local business. There is a setting under privacy of a WordPress site that will automatically hide the site from search engines, and this certainly is not what anyone attempting to build a site for search engine optimization wants to have set. At the same time, the WordPress website should have the permalinks set to be friendly URLs, which will help with the site ranking.

There are important add-ons that any WordPress website should have including sitemap and SEO tools. The meta titles and descriptions can be easily added with warnings and suggestions through using a tool like Yoast. The sitemap is a factor in overall page ranking and can be done automatically through a plugin whenever new pages or posts are added.

Another factor that business owners will want to keep an eye on with their WordPress site is the actual functionality. The site should load quickly, have no dead links, and have clean code. Ugly and broken code can harm the rankings as well as user experience. Slow sites or sites that go down frequently can also be detrimental to both customer experience and search engine rankings.